{"id":26,"date":"2022-08-21T13:23:11","date_gmt":"2022-08-21T13:23:11","guid":{"rendered":"https:\/\/demo.blazethemes.com\/local-news-pro-three\/?p=26"},"modified":"2026-08-07T12:39:24","modified_gmt":"2026-08-07T10:39:24","slug":"african-nations-are-struggling-to-save-their-wildlife","status":"publish","type":"post","link":"https:\/\/agora225.net\/index.php\/2022\/08\/21\/african-nations-are-struggling-to-save-their-wildlife\/","title":{"rendered":"\u00c0 Abidjan, la diplomatie touristique ivoirienne revendique 8,7 % du PIB"},"content":{"rendered":"\n

En pr\u00e9sentant le bilan de Sublime C\u00f4te d\u2019Ivoire le 21 juillet, le minist\u00e8re du Tourisme a chiffr\u00e9 \u00e0 8,7 % la part du secteur dans le PIB et revendiqu\u00e9 le tourisme comme instrument de soft power et de diplomatie \u00e9conomique.<\/p>\n\n\n\n

Le 21 juillet 2026 \u00e0 Abidjan, lors de la tribune d\u2019\u00e9changes gouvernementale \u00ab\u202fTout savoir sur\u202f\u00bb organis\u00e9e par le Centre d\u2019Information et de communication gouvernementale (CICG), Christian Bohouman, directeur de la communication et de la documentation au minist\u00e8re du Tourisme et des Loisirs, a pr\u00e9sent\u00e9 le bilan du plan national \u00ab\u202fSublime C\u00f4te d\u2019Ivoire\u202f\u00bb en soulignant que le tourisme p\u00e8se d\u00e9sormais 8,7 %<\/mark> du produit int\u00e9rieur brut ivoirien.<\/p>\n\n\n\n

Selon le responsable du minist\u00e8re, la strat\u00e9gie d\u00e9ploy\u00e9e depuis plusieurs ann\u00e9es fait du tourisme un pilier assum\u00e9 de diplomatie d\u2019influence, au-del\u00e0 de sa contribution macro\u00e9conomique. La pr\u00e9sentation du bilan devant une tribune publique du CICG traduit la volont\u00e9 de positionner la politique touristique comme un choix de puissance douce au service du rayonnement du pays.<\/p>\n\n\n\n

Le minist\u00e8re du Tourisme et des Loisirs met en avant le programme \u00ab\u202fSublime C\u00f4te d\u2019Ivoire\u202f\u00bb comme cadre principal de cette mont\u00e9e en puissance, en insistant sur les investissements engag\u00e9s dans les infrastructures et sur la diversification de l\u2019offre de loisirs et de culture. Christian Bohouman pr\u00e9sente le tourisme comme un instrument central de soft power qui doit permettre \u00e0 la C\u00f4te d\u2019Ivoire de consolider son image et d\u2019alimenter durablement la croissance, l\u2019emploi et l\u2019influence internationale.<\/p>\n\n\n\n

Pour illustrer la logique d\u2019influence recherch\u00e9e, le minist\u00e8re a pris l\u2019exemple de la visite \u00e0 Abidjan, du 15 au 18 juillet 2026, d\u2019une d\u00e9l\u00e9gation de l\u2019Olympique de Marseille, qualifi\u00e9e de partenariat d\u2019envergure internationale et int\u00e9gr\u00e9e aux cinq grands axes de promotion de la destination C\u00f4te d\u2019Ivoire. Cette op\u00e9ration est pr\u00e9sent\u00e9e comme une vitrine pour les infrastructures sportives, les sites touristiques et l\u2019hospitalit\u00e9 ivoirienne aupr\u00e8s des publics europ\u00e9ens et des diffuseurs sportifs.<\/p>\n\n\n\n

Le tourisme, levier du soft power ivoirien<\/h2>\n\n\n\n

Au-del\u00e0 de la seule fr\u00e9quentation, la diplomatie touristique est d\u00e9crite par le minist\u00e8re comme un instrument de rayonnement g\u00e9opolitique et culturel, visant \u00e0 renforcer la cr\u00e9dibilit\u00e9 du pays sur la sc\u00e8ne mondiale. La strat\u00e9gie consiste \u00e0 articuler politique de marque, participation aux grands salons internationaux et pr\u00e9sence num\u00e9rique afin d\u2019ancrer la C\u00f4te d\u2019Ivoire dans l\u2019imaginaire des voyageurs et des investisseurs.<\/p>\n\n\n\n

Cette projection ext\u00e9rieure s\u2019appuie sur un r\u00e9seau d\u2019antennes de promotion r\u00e9parties sur plusieurs continents, charg\u00e9es de travailler avec tour-op\u00e9rateurs, compagnies a\u00e9riennes, m\u00e9dias sp\u00e9cialis\u00e9s et investisseurs pour soutenir le positionnement du pays dans les cha\u00eenes de valeur du tourisme international. Dans les \u00e9changes publics, le minist\u00e8re insiste sur la dimension de diplomatie \u00e9conomique de ces bureaux, au service de la visibilit\u00e9 de la destination et de la conclusion de partenariats structurants.<\/p>\n\n\n\n

Sublime C\u00f4te d\u2019Ivoire vise une place parmi les grandes destinations africaines<\/h2>\n\n\n\n

Compar\u00e9e \u00e0 d\u2019autres \u00e9conomies fortement touristiques, la contribution annonc\u00e9e du secteur place la C\u00f4te d\u2019Ivoire dans la partie haute de la fourchette africaine, m\u00eame si elle demeure en de\u00e7\u00e0 de grands march\u00e9s mondiaux. Certains pays matures comme l\u2019Espagne visent une part du tourisme dans le PIB sup\u00e9rieure \u00e0 15 %<\/mark>, ce qui illustre l\u2019\u00e9cart de taille mais aussi le potentiel de progression pour les destinations \u00e9mergentes.<\/p>\n\n\n\n

Le minist\u00e8re du Tourisme fixe n\u00e9anmoins une ambition de mont\u00e9e en gamme qui doit permettre \u00e0 la C\u00f4te d\u2019Ivoire de se hisser parmi les cinq premi\u00e8res destinations africaines \u00e0 l\u2019horizon 2030, en capitalisant sur la stabilit\u00e9 politique relative, la position de hub a\u00e9rien r\u00e9gional et la capacit\u00e9 d\u2019accueil en hausse des grandes villes. Les interventions publiques soulignent que la qualit\u00e9 des partenariats internationaux et la confiance des investisseurs sont devenues des crit\u00e8res aussi d\u00e9terminants que le volume de visiteurs.<\/p>\n\n\n\n

Les bureaux \u00e0 l\u2019\u00e9tranger, relais op\u00e9rationnels de la strat\u00e9gie touristique ivoirienne<\/h2>\n\n\n\n

Dans les prochains mois, la traduction concr\u00e8te de cette strat\u00e9gie passera par l\u2019agenda des bureaux du tourisme ivoiriens \u00e0 l\u2019\u00e9tranger et leur participation aux grands rendez\u2011vous du secteur. Le r\u00e9seau actuel de repr\u00e9sentations est charg\u00e9 de prolonger, sur chaque march\u00e9 cible, les messages port\u00e9s par la tribune \u00ab\u202fTout savoir sur\u202f\u00bb et de transformer le positionnement de soft power en accords de co\u2011promotion, en flux touristiques additionnels et en nouveaux projets d\u2019investissement. La prochaine \u00e9tape annonc\u00e9e par le minist\u00e8re consiste \u00e0 ajuster les plans d\u2019action de ces bureaux pour aligner leur programmation 2026\u20112027 sur les priorit\u00e9s de Sublime C\u00f4te d\u2019Ivoire en mati\u00e8re de march\u00e9s \u00e9metteurs et de segments \u00e0 forte valeur ajout\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

En pr\u00e9sentant le bilan de Sublime C\u00f4te d\u2019Ivoire le 21 juillet, le minist\u00e8re du Tourisme a chiffr\u00e9 \u00e0 8,7 % la part du secteur dans le PIB et revendiqu\u00e9 le tourisme comme instrument de soft power et de diplomatie \u00e9conomique. Le 21 juillet 2026 \u00e0 Abidjan, lors de la tribune d\u2019\u00e9changes gouvernementale \u00ab\u202fTout savoir sur\u202f\u00bb…<\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourisme"],"yoast_head":"\n\u00c0 Abidjan, la diplomatie touristique ivoirienne revendique 8,7 % du PIB -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agora225.net\/index.php\/2022\/08\/21\/african-nations-are-struggling-to-save-their-wildlife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 Abidjan, la diplomatie touristique ivoirienne revendique 8,7 % du PIB -\" \/>\n<meta property=\"og:description\" content=\"En pr\u00e9sentant le bilan de Sublime C\u00f4te d\u2019Ivoire le 21 juillet, le minist\u00e8re du Tourisme a chiffr\u00e9 \u00e0 8,7 % la part du secteur dans le PIB et revendiqu\u00e9 le tourisme comme instrument de soft power et de diplomatie \u00e9conomique. 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